SEO techniques are basically divided into two parts the on-page SEO and the off-page SEO. There is also an additional type of SEO technique that is technical SEO. But this is the part of developers and designers. The digital marketer needs to assist the developer and designers to improve the technical SEO of the website. Let’s talk about the two major techniques of SEO i.e On-page SEO and Off-page SEO.
Read about What is SEO
On-page SEO as the name is referring that, it is the technique that is based on the activities that are carried on the page of the website. The marketer has full control over the on-page activities of the website pages. In this, the marketer optimizes the content of the webpage to rank it higher in the SERPs.
On-page SEO basically includes keyword research, internal linking, meta tags, meta description, URL optimization, alt tags optimization, and the most important quality content.
1. Keyword Research
It is the most important step in on-page SEO. In this the SEO executive research the keywords based on the search volume, competition, and relevancy with the business objective.
There are many types of keywords in the world. Basically, the keyword divided into two parts the first one is short-tail keywords that contain 1 to 3 words. And the second one is Long Tail that contains more than 5 words. Longtails’ keyword is always less competitive with a decent amount of search volume.
2. Keyword Distribution according to Priority
Keyword infusing is the technique to put the keyword inside the content based on the priority. Basically, we start with the two major keywords i.e primary and the secondary. We should place the keywords at least 5-10 times in a 1000 word long piece of content.
On the other hand, we should also place the secondary keyword at least once in the content. Remember that your primary keyword should appear within the first 140 words of the content.
Meta tags and Meta descriptions play a crucial role in SEO. Both are considered as the most important aspect of on-page SEO. Without both of them, it is hard to optimize the on-page of a web page. The meta tags are basically used for the secondary keyword.
It helps Google to read and understands the content and the context on the web page. On the other hand, alt tags are also important in on-page SEO. It helps the search engines to understand the image used on the web page.
A meta description is also helpful for the user’s point of view. The meta description places the title of the website in SERPs.
Internal links play a crucial role in the on-page optimization of a website. Interlinks help to create more user engagement on the website. You can simply put the internal links of your service page in your most popular blog post.
Heading tags just not make your website more user-friendly, but it also helps Google to understand your website content.
Heading tags are also helpful in making your webpage visible on the SERPs for the particular keywords. You should place your primary as well as secondary keywords in heading tags.
6. URL Structure
URL structure plays a crucial role in the on-page optimization of the website. You Should adjust the URL according to the primary keyword. It helps the webpage to rank well on SERPs.
Because whenever user put a query on search engine than the URL containing the search term always have the more probability to rank well on major search engine results.
Activities that Optimizes the On-Page SEO
- Keyword Research & Analysis (Try Jaaxy)
- Competition Analysis
- Content Optimization
- Internal Linking structure Changes
- URL Structure Changes
- Site-map updating / creation
- Keyword URL Mapping
- Creation of Meta Information
- Title tag (LSI Based)
- Description tag (LSI Based)
- Alt tags (LSI Based)
- HTML Coding, Validation & Correction
- H1, H2 & Strong tags
- Canonical Issue Check
- Error 404-page optimization
- XML Sitemap
- URL Architecture
- Google, Bing & YAHOO Site map Authentication
Off-page SEO is the most crucial types of SEO techniques. It is the technique refers to those activities that are performed on other websites to rank the particular site. Off-page, activities are not fully controlled by the digital marketer.
Off-page SEO techniques include post sharing, commenting on the post, social media posting, guest posting, Q&A and so on. Backlinks play a crucial role in off-page SEO techniques.
In fact, the motive of the off-page SEO technique is to get the high authority backlinks for the website. There are usually two types of backlinks the do-follow backlinks and the no-follow backlinks.
Sharing is caring, share the blog on social media and other apps it will help you to make your content go viral on social media and other web apps.
It also helps you to reach your post to a large number of people across the globe. If they found your post relevant enough for them, then they will share your content on their profiles and other groups and apps.
2. Guest Posting
Guest posting is the old but most effective method of off-page SEO technique. It helps the digital marketer to create high authority backlinks for the websites. Guest posting is still most popular among most of the digital marketing experts.
Broken link building is the most effective link building technique. It helps the digital marketer to build high authority backlinks for free. There are millions of high authority websites that are having broken links. These sites usually contain hundreds of broken links.
4. Developing a Relation with the Audience
This is the most advanced off-page SEO technique. It helps you to develop a personal touch with your audience. When you reply and comment on the queries of the users. There is always a chance to get engage with your audience.
Activities that Optimizes the Off-Page SEO
- Directory Submission
- Social Bookmarking
- Blog Commenting
- Forum Commenting
- Blog Post (Blogger & WordPress)
- Web 2.0 Submission
- Article Submission
- Press Release Submissions
- RSS feed generation and submissions
- Review Submissions
- Business Profile Creation
- Q & A Submissions
- Document Sharing
- Classified Ads Submission
- Video Submission & Promotion
- Photo Submission & Promotion
- Local Business Listing (Google, Bing @ Local Listing Sites)
- Social Networking
Now you may get enough data about the types of SEO.
It’s not about choosing between on and off-page SEO. That would be like choosing between a foundation or a roof if you had decided which to use for your house. On-page and off-page SEO work together to improve your search engine rankings in complementary fashion; however, SEOs generally advise getting your on-page SEO ducks in a row before focusing too much on off-page SEO.
Just like building a house, you want to set the foundation first before building the rest of the house. Like a foundation, you may need to come back and do some maintenance to your on-page SEO from time to time. Balancing the two will help make your website “bilingual” so that your users can understand it as well as the search engine robots- and that’s how your rankings start to improve.